Email Marketing

Word-Of-Mouth Marketing in Digital Age

People are very much familiar with the term Word-of-mouth. Shortly referred to as WOM, it is being used by people to talk about their feelings, experiences, and requirements. Digital marketers often use WOM to talk about their brands, merchandise, and services. Nowadays, the role, patterns, as well as the impact of WOM have developed due …

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B2B Lead Generation Trends to see in 2018

Many B2B companies are trying to get results from the campaigns they are running on SEO, social media, email marketing, and content marketing, But it is easier said than done. Every campaign requires a solid strategy behind it to work the whole way and come back full circle. Email marketing, social media promotions, content marketing …

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Content Marketing Trends to look for in 2018

To predict the trends in the coming future is always like predicting the weather for next 24 hours. You may or may not be correct, or just a chance that you get few predictions right. As another year comes to an end, we have seen some trends that has worked like wonder in B2B as …

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Cold Call vs Cold Email – What catches the most attention?

Can we still believe in cold calling? When does one call? How do cold emailing work? Is one better than the other? These are the never-ending dilemma every company faces. Let’s just see how we, a B2B database solution company, think about it. Cold calling has been the way for decades now but now they …

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