B2B database solutions are a necessity to for every company to have a unique approach. However, there are several myths in the market with outsourcing for lead generations and you need to know about this. Let’s take a look at 5 such B2B database solutions myths that hold a good company back from outsourcing for …
Over 2 billion people use email daily and stay in their inbox every counting minute. This makes email marketing a better approach as it is hardly a miss for anyone. If you are trying to build your business online, then there is one thing that you really need to build is email list. Email marketing …
For most of the companies, it is always a dilemma to choose between in-house marketing database or just outsource it. It stems from the problem that in-house team will spend the entire budget on salaries. On the other hand, outsourcing makes you feel that you lose control and the quality is compromised. Know what you …
Outsourcing on marketing front began with activities like advertising and promotions. Having seen the success in cost savings and improvement in quality, businesses are attempting at outsourcing other spheres of marketing such as customer database management. Allstate had outsourced lead management which resulted in doubling of sales leads. American Express has entrusted the data mining …
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Big data characterised by Volume, Velocity and Variety has changed the way information is used across all the business verticals all over the world. This technology has enabled them to enhance their business value and optimize their offerings by matching them to the customer’s need. Big Data, CRM and marketing The birth of the digital …
Data accuracy is the buzz word in the marketing. Marketers are tired of bouncing emails, disconnected phone numbers and non-existent contact persons on the list. They spend huge amount of money on marketing and most of it goes waste as it fails to reach the target audience. In fact, a survey by Experian research in …
