Big data characterised by Volume, Velocity and Variety has changed the way information is used across all the business verticals all over the world. This technology has enabled them to enhance their business value and optimize their offerings by matching them to the customer’s need.
Big Data, CRM and marketing
The birth of the digital era, has endowed businesses with huge volumes of data. These are collected through various offline and online modes. The data collection happens at rapid pace obtaining a diverse mix of data. Data procured are stored in CRM systems.
Businesses are combining CRM with big data analytics to leverage the strengths of both the technologies to derive insights to make substantial impact in the key areas to achieve their business objectives.
Big Data plays a vital role in:
• Knowing your customer: Analysis of Big Data throws light on who are your customers, what they want, their location and how and when to contact them.
• Retaining the customers: Every business tries plenty of techniques to woo customers and retain them. Big Data analysis can discover and pinpoint those strategies that have been effective in creating the customer base and retaining them.
• Optimizing marketing spends: One of the biggest advantage of big data is to increase savings and optimize spending. Using big data, you can determine the amount to be spent across different marketing channels by testing, measurement and analysis.
Prerequisite for Big Data – Updated CRM database
Big data can handle diverse, fast-changing and massive data. The analysis and derives can do wonders to your business by providing insights for effective and efficient marketing strategies. However, big data technologies work on the data provided from various database and do not venture to check their validity. Dirty data can may result in inaccurate and unreliable analysis. If decisions are made on inconsistent data, unexpected critical errors can arise, projections and predictions can completely go off track and business would slide downwards. To avoid such catastrophic issues maintaining clean information on the database is essential. Therefore, updating the CRM database on a regular basis is the only solution.
Inappropriate, incorrect, duplicate, and missing data make the database unreliable. Fixing these issues is essential as the imminently business future depends on the accuracy of big data results. The only solution to data inconsistency challenge is regular updates of the database manually. Most business although understand the criticality but a few do not embark on data cleansing process. The reasons being lack of access to correct information, insufficient knowledge of how and where to set right or not enough man power to do the job.
As data cleansing and updates are critical business mission and involves lots of time and effort. Hence, large number of companies’ leverage by outsourcing it, and when it comes for outsourcing, it must be entrusted to industry experts like HAMZAVI SOLUTION INDIA.
Hamzavi Solution India and database cleansing
Partnering with Hamzavi Solution India for maintaining updated CRM database will be an asset as they have skills, experience and knowledge in the field. With advanced tools, techniques and knack for identifying the problem areas, data cleansing experts of Hamza would ensure error free database ready for use anytime. Hamza has contacts across the various business verticals and industries, this will ensure the business contacts on the database are the actuals on board the company.
Database cleansing at Hamzavi Solution India includes
• Checking for duplicates, relevancy and inconsistency
• Deleting incorrect data
• Verification of the data
• Appending the missing information
• Formatting of data
• Updating wherever required
Today, extracting meaningful values from big data to drive business decisions could change the fortune of global businesses. The big data platform requires clean and up to date data for correct analysis. Hamzavi Solution India is happy to clean your database and level up its accuracy to help you achieve your business goal.
