Lead generation

Tips for Lead Generation for small B2B Company

If you are an owner of a small business, it is quite natural that you would come across many challenges in running and promoting your business. This is more difficult when you are operating a small B2B business. This is for the reason that you have to put much effort to improve your sales leads. …

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Word-Of-Mouth Marketing in Digital Age

People are very much familiar with the term Word-of-mouth. Shortly referred to as WOM, it is being used by people to talk about their feelings, experiences, and requirements. Digital marketers often use WOM to talk about their brands, merchandise, and services. Nowadays, the role, patterns, as well as the impact of WOM have developed due …

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Top 5 Outsourcing Marketing Predictions for 2018

Outsourcing marketing, which is an ever-growing area, includes a variety of support functions. It has the ability to manage the demands of marketing companies through third parties. Although it offered a range of benefits to these businesses in 2017, it is quite natural that some marketing companies may expect more benefits in the coming 2018. …

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Quick ways to promote your FB Business Page

Having a lot of fans may not increase sales immediately, but it should at least increase the strength of your brand through reputation management, improved customer support, and the conversion of fans into advocates. Over time those tactics can grow sales. Your initial goal, however, should be to expand your reach, provide relevant information about …

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Content Marketing Trends to look for in 2018

To predict the trends in the coming future is always like predicting the weather for next 24 hours. You may or may not be correct, or just a chance that you get few predictions right. As another year comes to an end, we have seen some trends that has worked like wonder in B2B as …

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Big Data can be useful to Small Businesses

Big Data is a zenith concept and ever-growing, and here to stay. We are the tip of the iceberg and with companies growing in technology, the intelligence used to build smart tools will help to segregate data in a better manner. Big data with permeate throughout all the industries and at every entry level of …

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Advantages and Disadvantages of Database Management System

What is a database management system (DBMS)? “A database management system (DBMS) is a collection of programs that manage the database structure and controls access to the data stored in the database”. The DBMS serves as the intermediate between the user and the database. The database structure is stored as a collection of files. These …

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